BoldTrail Style Guide

Our brand style guide provides clear standards for how our brand looks, sounds, and feels across all channels and amaterials.

Design

Our logo features a modern, clean wordmark paired with an abstract icon that symbolizes connection and forward momentum. The typography is bold and approachable, reflecting both confidence and accessibility. The primary color palette combines deep blue for trust and innovation with a vibrant accent color to convey energy and growth. Overall, the design balances professionalism with a fresh, contemporary feel, reinforcing our commitment to progress and partnership.

Product Logos

BoldTrail’s suite of products features BackOffice, Recruit, and Marketplace. Download all associated logos below.

Platform Add-On Logos

BoldTrail’s platform add-ons, including CoreHome, DesignCenter, Folio, ListingMachine, ListingMachine + DesignCenter, Present, OpenHouse and Social logos are available for download below.

BoldTrail Package Logos

You can download the logos for BoldTrail’s packages—BoldTrail Base, BoldTrail Plus, and BoldTrail Pro—using the links below.

BoldTrail Marketplace Logos

There are over 50 integrations available within the BoldTrail Marketplace. Browse and download the logos below. 

Usage Guidelines

Our logo is a core element of our brand identity. Consistent, careful use preserves recognition and credibility across all touchpoints. Please follow these standards every time you use the BoldTrail logo.

Do’s

DO maintain clear space around the logo to ensure visibility and impact.

DO scale the logo proportionally
—always keep the original aspect ratio.

DO use the white version of the logo on dark backgrounds.

Dont’s

DO NOT change colors or combine with legacy logos.

DO NOT scale logo elements

DO NOT stretch, squeeze or distort the logo in any way.

DO NOT use the knockout ‘B’ version of the logo under any circumstances.

DO NOT place the full color logo on a white box.

DO NOT place the full color logo on a photo where it’s challenging to see.

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