Design
Content
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Video
Brand Style
Defines the visual identity—tone, color, typography, and overall style—to keep every video unmistakably Inside Real Estate.
Tone
Confident, clear, optimistic.
Emotion
Empowering, professional, modern.
Pacing
Energetic but thoughtful—never frantic.
Color Palette
Our color palette helps create a consistent, recognizable look across all video content. Use colors intentionally to reinforce the Inside Real Estate identity and maintain clarity on screen.
Name
Hex
Use in Video
Navy
#05205E
Primary color – backgrounds, text, CTA
Teal
#006A9B
Secondary – titles, overlays
Gray
#DADEE7
Backgrounds, UI demo neutral space
White
#FFFFFF
Text, negative space
Color should support your story, not overpower it. When applied thoughtfully, our palette reinforces a cohesive, professional brand presence in every video.
Typography
Consistent typography ensures our videos are clear, professional, and instantly recognizable as Inside Real Estate content. Use the approved typefaces and styles to create a strong visual hierarchy and support readability across all formats and screen sizes:
Name
Use in Video
Albert Sans
All on–screen text for readability purposes
Albert Sans Bold
All titles
Albert Sans Regular
All body copy. Must use sentence case, unless referring to a BoldTrail product with special case
Albert Sans Regular or Bold
All subtitles. Must use in a smaller size, in while, with a subtle drop shadow
Some best practices include keeping text on screen long enough for viewers to read comfortably, aligning text consistently, and ensuring subtitles are accessible and meet contrast standards for all audiences.