Inside Real Estate Style Guide

Our brand style guide provides clear standards for how our brand looks, sounds, and feels across all channels and amaterials.

Content

Product Names

Always use the correct capitalization and formatting when referring to our product names. Consistent casing protects our trademarks, reinforces brand recognition, and ensures clarity across all communications.

Product names are case-sensitive and should appear exactly as specified in this guide. Never alter capitalization, insert hyphens, or change spacing. For example:Sound

  • BoldTrail Pro
  • BoldTrail PRO, boldtrailPRO, or Bold Trail Pro

Not sure how to write our product names?

When in doubt, refer to this official product naming list to confirm spelling and formatting:

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