BoldTrail Style Guide

Our brand style guide provides clear standards for how our brand looks, sounds, and feels across all channels and amaterials.

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Video

Framing

Framing and motion bring our brand to life on screen. This section outlines how to compose shots, position on-screen talent, and apply transitions and animations that feel confident, modern, and consistent. From camera angles and eyeline to movement and pacing, these guidelines ensure every video looks polished and professional while supporting a clear, engaging story.

On-screen Talent (Talking Head)

Medium to Closeup / Center Framing

Eyeline

Directly in camera

Headroom Tips

Use imaginary Tick-Tack-Toe lines on the frame to position the subject’s eyes on the top line to create more natural headroom.

Motion & Animation

Follow these guidelines to achieve consistent, clean, and on-brand video assets:

Type

Use in Video

Transitions

Clean, minimal, corner wipe (Use growth-forward motion: bottom left to top right) or Fade In
Consistency is key: pick 1–2 standard transitions per series

Lower Thirds

Appear in bottom left
Animate in/out with a subtle slide or fade
Include name, title, and location (if relevant)

Animated Bumpers

Use BoldTrail or Inside Real Estate animated bumpers at the beginning and end of videos found here.