Design
Content
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Video
Applying Content
Different video formats serve different purposes, and tailoring content length to each format ensures our message lands effectively with the intended audience. This section outlines recommended durations, objectives, and best practices for each type of video we create.
Video Type
Target Length
Notes
Brand Awareness Ad
30-60 sec
High energy, tagline usage required
Product Overview
60-90 sec
Feature demo, client benefits
Customer Testimonials
60-90 sec
Human story, authentic tone
Conference/Event Recap
60-90 sec
High energy, people, key takeaways
Call-to-Action Guidelines
Always end branded content with:
The BoldTrail Logo
Use a still or animated bumper.
The Tagline
A Reliable, Proven Technology Partner
A Clear CTA
“learn more at insiderealestate.com”