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Design
Graphics
Graphics are a key component of our brand identity, and using them consistently helps us maintain a unified and professional look. This section provides guidelines for three main categories of visuals: product images, stock photography, and illustrations.
Product Screens
Product screens are the most direct representation of what we offer. They should always be clear, high-quality, and accurately showcase the product.
Avoid heavy editing or filters that might misrepresent the product’s color or quality.
Product Mockups
Product mockups showcase our digital products in a real-world context, making them more tangible for the audience.
Choose the right context. Whether it’s a laptop, smartphone, or tablet, the device in the mockup should be relevant to the product’s primary use.
Stock Photos
Stock images are a great way to add visual interest and support our messaging. They should always feel authentic and relevant to our brand.
Steer clear of generic, overly posed, or stereotypical stock photos. Our goal is to connect with our audience on a human level, so choose images that feel genuine and natural.
Illustrations
Illustrations can be used to simplify complex ideas, add personality, and create a unique visual style.
Maintain a consistent style. All illustrations should share a similar look and feel in terms of line weight, color palette, and complexity.