BoldTrail Style Guide

Our brand style guide provides clear standards for how our brand looks, sounds, and feels across all channels and amaterials.

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Video

Sound & Voice

Sound is a powerful part of our brand experience. The right music, voiceover, and audio treatment help set the mood, reinforce our identity, and keep audiences engaged from start to finish. This section provides guidance on how to choose and use sound thoughtfully across all video content:

Sound

  • Use modern, motivational tracks (think light electronic, indie pop, or cinematic corporate)
  • Avoid aggressive rock or overly sentimental piano
  • Music should support—not overpower—voiceover or dialog

Sound

  • Preferred: warm, articulate voice with a confident American accent
  • Tone should align with our brand voice: helpful, insightful, capable

Accessibility

Please note that all videos must include closed captions for accessibility purposes.

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