Streams Style Guide

Our brand style guide provides clear standards for how our brand looks, sounds, and feels across all channels and materials.

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Video

Brand Style

Defines the visual identity—tone, color, typography, and overall style—to keep every video unmistakably Inside Real Estate.

Tone

Confident, clear, optimistic.

Emotion

Empowering, professional, modern.

Pacing

Energetic but thoughtful—never frantic.

Color Palette

Our color palette helps create a consistent, recognizable look across all video content. Use colors intentionally to reinforce the Streams identity and maintain clarity on screen.

Name

Hex

Use in Video

Slate

#006A9B

Primary color – backgrounds, text, CTA

Teal

#35B78F

Primary color – backgrounds, text, CTA

Lime

#8DD67A

Secondary – titles, overlays

Navy

#05205E

Secondary – titles, overlays

Onyx

#353839

Secondary – titles, headlines, subheads, other text

Gray

#DADEE7

Backgrounds, UI demo neutral space

White

#FFFFFF

Text, negative space

Color should support your story, not overpower it. When applied thoughtfully, our palette reinforces a cohesive, professional brand presence in every video.

Typography

Consistent typography ensures our videos are clear, professional, and instantly recognizable as Streams content. Use the approved typefaces and styles to create a strong visual hierarchy and support readability across all formats and screen sizes:

Name

Use in Video

Albert Sans

All on–screen text for readability purposes

Albert Sans Bold

All titles

Albert Sans Regular

All body copy. Must use sentence case, unless referring to a BoldTrail product with special case

Albert Sans Regular or Bold

All subtitles. Must use in a smaller size, in while, with a subtle drop shadow

Some best practices include keeping text on screen long enough for viewers to read comfortably, aligning text consistently, and ensuring subtitles are accessible and meet contrast standards for all audiences.