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Typography
Our typography is an essential part of our brand identity. Consistent use of fonts helps communicate our personality, improve readability, and create a cohesive experience across all materials.
Albert Sans
Albert Sans is a Google Font. Download the whole family and use it for the subheadlines, body, and captions in your Inside Real Estate presentations and assets.
The quick brown fox jumps over the lazy dog.
Usage Guidelines
Our typography reinforces a consistent, professional brand voice. Use approved fonts and styles to create clear hierarchy and maintain readability across all materials. Avoid unapproved substitutions, like Figtree, Proxima Nova, or Source Sans. Please note that the only approved font for Streams is Albert Sans for both headlines and body copy.
Here is an example of our preferred typographic hierarchy:
Headline – Albert Sans Bold
The quick brown fox jumps over the lazy dog.
Subheadline – Albert Sans Semibold
The quick brown fox jumps over the lazy dog.
Body – Albert Sans Medium or Regular
The quick brown fox jumps over the lazy dog.
Caption – Albert Sans Medium or Regular
The quick brown fox jumps over the lazy dog.
Do’s
DO Align text left for readability, especially for long headlines or content, unless otherwise specified.
DO maintain proper hierarchy (e.g., headlines larger and bolder than body text).
DO ensure clear contrast between text and background. The preferred text color is Onyx (and not Navy).
Dont’s
DO NOT substitute with unapproved fonts (e.g., Proxima Nova, Figtree, or Source Sans, Sora)
DO NOT use too many different font sizes or weights in a single layout. This creates confusion for the reader.
DO NOT place text over busy backgrounds. The preferred background for Streams is White, Lighter Gray, or a subtle gradient.