Streams Style Guide

Our brand style guide provides clear standards for how our brand looks, sounds, and feels across all channels and materials.

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Design

Colors

Color is the cornerstone of Streams design. It distinguishes our brand and helps us to create consistent experiences across marketing and products. We use color in meaningful ways in all expressions of our brand.

Primary Palette

WEB: #2C6997

WEB: #35B78F

WEB: #8DD67A

WEB: #353839

WEB: #DADEE7

WEB: #FFFFFF

WEB: #05205E

Supporting Gradient

Usage Guidelines

Consistent use of color helps us build recognition and convey our brand personality across all channels and materials. Use primary brand colors as the main foundation in designs. These colors should dominate layouts, backgrounds, and key brand elements.

Do’s

DO ensure sufficient contrast between text and background for accessibility.

DO prioritize primary colors in all major branded applications.

DO use only approved colors and values provided in this style guide.

Dont’s

DO NOT combine product colors with our parent brand colors.

DO NOT create new, or alter brand colors without approval.

DO NOT use colors in combinations that reduce legibility or clash visually.